The main challenge was not just making the campaign look exciting. The harder part was keeping the claim flow simple while the experience included a lot of animation, video, and strong brand visuals. The user journey itself was quite short: enter the campaign, log in, enter a claim code, confirm the claim, wait for the collectible to generate, and view the final result.So I had to make sure the visuals and motion did not get in the way of the next step. Team collaboration was also a big part of the process. Since many screens relied on video and motion, I worked closely with developers to align on animation timing, loading states, page transitions, and what users should see if something took longer than expected.